For The Flyover team only
Nothing in your publishing workflow changes. Your existing systems stay the source of truth; the mobile layer subscribes to them and turns the same stories into apps, push, audio and addressable ad inventory.
Architecture
Existing Flyover publishing
Scribbler, newsletter production, editorial calendar. Unchanged, and the single source of truth.
Mobile content & delivery layer
Content API, personalisation, push orchestration, ad serving, audio and analytics. Read-only against your stack.
iOS app
App Store, native feel
Android app
Play Store, same content
Push
Morning digest, breaking, state
Ads
Native, module, audio, takeover
Analytics
First-party reader signals
Mobile layer built and operated by iPublisher. It is invisible to readers — the product is 100% The Flyover.
Owned audience
An app icon on the home screen is a direct channel that no inbox provider or platform algorithm sits in front of.
More daily touchpoints
Morning digest, breaking alerts, and audio create three or more visits a day instead of one email open.
First-party data
Selected state editions, topic choices, saves and listen-through rates — all attributable to a known reader.
New ad inventory
In-feed native, section modules, geo-targeted state placements, and host-read audio, sold alongside the newsletter.
Personalisation
National plus chosen states reorders the feed per reader without any extra editorial production.
No double editorial work
Stories are published once in the existing workflow and syndicated into mobile automatically.
What launch looks like
Weeks 1–3
Content feed mapping, brand system, app shell
Weeks 4–7
Personalisation, push, audio, ad slots, QA
Weeks 8–10
Store submission, soft launch to newsletter list
No new editorial headcount, no migration, no change to how The Flyover is written today.